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This website builder certainly lets its sunny South African and Californian roots shine through: the company has a very friendly appearance. Yola puts a lot of weight into its support by offering telephone support for new customers — something you don’t see with many providers.
Basically they seem to want to provide a simple, fool-proof option for beginners. In addition to the free plan there is Yola Bronze ($59.40 per year) or Yola Silver ($99 per year, domain name included). One of the biggest drawbacks of the Bronze plan is that Yola’s branding in the footer will not be removed.
They also provide an e-commerce option. The web store is based on the powerful Ecwid plug-in that lets you sell both physical and digital goods while offering a wide range of payment options. It’s $19.95 per month and includes all Silver features.
With Yola Gold ($199 per year, domain name included) you also get a Facebook-publishing tool, directory submissions and an application that helps you improve your SEO (search engine optimization).
No custom domain, maximum of 3 pages. It has a Yola ad in the footer.
$4.16
Bronze
Unlimited pages, 2 GB of storage and a custom domain name. The Yola ad in the footer isn't removed.
$8.33
Silver
The cheapest ad-free plan. Up to 25 websites.
$16.66
Gold
Unlimited storage, bandwidth and pages plus advanced SEO options.
Monthly prices for 1-year contracts. Domain included in selected packages.
Pros and Cons of Yola
Pros
Cons
Pros
Good value for multiple websites
The Silver plan includes up to 25 websites, which is very good value.
Cons
Limited features
We have the impression that Yola hasn’t received many product updates in recent years. It’s not clear how actively they still develop the website builder.
Yola ad in Bronze plan
Even though it’s a paid plan, Yola will still add their advertisement on your site.
No blogging feature
You can only integrate a Tumblr blog, which is hardly a satisfying solution.
Rating Details
Ease of use Info popup
The editor is intuitive and well structured.
Choice and flexibility of design (templates) Info popup
Yola’s templates have a nice modern look and can also be customized to a certain degree. However, their choice is very limited. The new mobile website version looks pretty good but is only available on Silver plans.
Advertisement-free Info popup
Silver plan only. Yola Free and Bronze feature a pretty visible Yola ad in the footer.
Languages Info popup
Currently available in EN, FR, EP, DE, IT and PT. No special feature to create multilingual sites.
Your own domain name (e.g. .com or .net) Info popup
You can point a domain you already own to Yola or buy a new one through Yola. Paid plans only.
Depth of navigation Info popup
Two levels deep but this is only supported by their premium templates—if your site grows this will be a limitation.
Widgets (small tools to add extra functionality) Info popup
Offers quite a range of widgets, most of them are integrations from third parties. It’s also easy to integrate share buttons for social networks. No app market available.
Mobile App Info popup
iOS
Android
Yola has a mobile app for its online store (My e-Shop, which is powered by Ecwid), however for non-ecommerce Yola websites, there is no native mobile app available.
E-Commerce Info popup
Yola features a powerful e-commerce widget which comes from Ecwid.com. Find our detailed review of the online store here.
Search Engine Optimization (SEO) Info popup
Title, meta and description tags are all customizable at page level. URL text is always created from the respective menu item.
Blog
An external Tumblr blog can be integrated via their widget.
Visitor statistics Info popup
Yola Silver features its own tracking tool, which only stores data up to 30 days, or you can use Google Analytics (recommended).
Contact form
Offers a very flexible and easy-to-use contact form builder.
Password protection & member areas Info popup
You can either protect the entire site or individual pages.
Allows you to add external widgets and other tools.
Storage space
1 GB +
Yola Silver offers 5 GB of storage, Yola Gold doesn’t have a limit. Yola Free customers can upload up to 1 GB.
Backups & Restore Info popup
Creating a backup or restore point is not possible.
Support
FAQ
Chat
Email
Telephone
Email, phone and knowledge base. Support is one of Yola’s strengths, however, after their recent updates we found a lot of links in the support section were not working anymore.
Fun Factor Info popup
It’s fun to work with the website builder as long as you don’t expect complex things from it.
Overall Rating
2.7
Fine for a simple and flat website due to its limited depth of navigation. It lacks basic features and their templates are very limited.
Conclusion
We have mixed impressions of this website builder. On the one hand it is easy and fun to work with. On the other hand it is only suitable for very flat websites, due to structural limitations in its templates.
Its support was fast and reliable, so this product may be just right if you want to be able to talk to someone on the phone. For everyone else we would recommend one of Yola’s more affordable competitors which offer better value overall.
Yola’s online store can certainly impress and if you are planning on getting involved in e-commerce now or in the future, this will be definitely something worth considering.
Hi, my name is Robert Brandl! I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester offers this knowledge to you, hopefully saving you endless hours of research.
Hi, I'm Inka! I started using website builders and content management systems over 10 years ago, when I managed websites for clients in my first marketing role. Since then, I've worked on hundreds of web and digital projects. Now, at Tooltester, I'm happy to be able to use my experience to help users like you find the right website builder for your needs.
17 Dec 2021 - Mobile app rating added.
17 Jan 2017 – We added the restore & backup feature in the table
16 Sep 2015 – There isn’t an integrated blog and templates are very limited.
14 Mar 2013 – We added information about password protection.
12 Feb 2013 – Yola essentially renders the free plan useless by imposing a three page limit.
07 Mar 2012 – Review of Yola’s online store added
11 Jan 2012 – Pricing updates, mobile website version
21 Jul 2011 – Complete update of the review
THE BEHIND THE SCENES OF THIS REVIEW
This article has been written and researched following a precise methodology.
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